There are a great many artists who specialize in repurposing old pieces and giving them a second life. A great deal of work goes into creating these new pieces. Unfortunately, this leaves very little time for artists to sell their offerings. These people often count on small shops, galleries and art fairs for sales. Their wares are displayed for them, and the artist pays a fee to the shop or gallery owner or the fair organizer for this service.
Fees for selling art work come in several forms. Some shops and galleries charge a flat fee for display space and then an additional percentage for each sale. The artist must sell enough every month to cover rent. The percentage fee is taken out of each sale before the artist receives their money. If not enough is sold to cover the space rental, the artist must pay the difference. Art fairs and shows also charge a flat fee and percentage. They are generally more likely to be open to negotiation if the artist does not have good sales during the fair or show.
One of the biggest advances of having professionals sell for artists is the marketing aspect. Shops, galleries and fairs all specialize in promotional advertising. They work to attract customers who will buy the art on display. This creates success for the artist and the business owner. If sales are good, the artist will continue to do business. If sales are bad, the artist will find another shop. Both parties count on good sales, but the shop or gallery owner uses the flat fees for space to cover their building expenses. The artist bears the brunt of this cost, so the shop works hard to market all their products.
There are many symbiotic business relationships in the world today. Businesses have found that not all other businesses are direct competitors. Galleries and small shops often work together to make sales for the art they have on display. Both parties benefit by having satisfied customers. This type of relationship is good for the business owners as well as the artists.